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PRIVACY POLICY At Line Markvardsen (referred to as “we”, “us” or “our” throughout this Privacy Policy), data protection and confidentiality are high priorities. This privacy policy sets out clear guidelines for how Line Markvardsen processes your personal data. Further, we explain how we use the personal data that you leave and/or provide when you visit our website and use the various services on the website. It is important that you read our Privacy Policy to be fully aware of how and why we are using your data.

DATA CONTROLLER AND CONTACT INFORMATION This website is operated and owned by:

Line Markvardsen / Free Spirit DK ApS

Kastrupvej 118

2300 Copenhagen


CVR: 39393182

+45 24474835

COLLECTION OF PERSONAL DATA You will always be informed about collection of your personal data. The personal data collected by us may include; your name, your email address, and similar identification data, information about an online purchase and about your navigation on the website.

With the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop.

Your personal data is collected in one or several of below cases:

  • When you buy goods online at
  • When you sign up for our newsletter
  • When you create an account at
USE OF PERSONAL DATA Personal data is used in connection with:
  • Order completions and handling of orders
  • Customer service support
  • Management of user accounts
  • Overview of purchase history
  • Measuring and improving our services
  • Newsletter sign-ups
  • Personalized advertising and marketing

Please note, that we will only use your personal data to send marketing material if you have given your explicit consent, unless legislation allows us to contact you without your prior consent.

We keep statistics about which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about your use of the website is gained with help from the collected data. This information is used to improve the experience on the website. Further we use the data to navigate you to the correct website domain based on your location and preferences. Furthermore, we collect information about what products our users, anonymously, prefer. This information is also used to improve the website. We do not sell or otherwise disclose information about how you navigate and use our website. We do not sell or disclose information about your purchase history to third party.

TRANSFER TO OTHER DATA CONTROLLERS In general, we do not transfer your personal data to a third party without your consent. However, information that is used for delivery of goods will be transferred to the shipping company used by Line Markvardsen / Free Spirit DK ApS. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud.

In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.

DISCLOSURE TO DATA PROCESSORS Your personal data is disclosed to our partners who deliver services on behalf of Line Markvardsen / Free Spirit DK Aps, for example in relation to send-outs of newsletters. These partners only process the personal data on behalf of Line Markvardsen / Free Spirit DK Aps and in accordance with the instructions by us.

DELETION OF PERSONAL DATA We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 4. However, the data may be processed and stored for a longer period in anonymized form.

COOKIES We use cookies for different purposes on our website. You can read more about the use of cookies in our Cookie Policy below.

SECURITY We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data and reduce the risks of loss, misuse, unauthorised access, disclosure and alteration.

YOUR RIGHTS You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

WITHDRAWAL OF CONSENT You may, at any time, withdraw any consent you have given, and we will delete your personal data, unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at

LINKS TO OTHER WEBSITES ETC. Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

AMENDMENT OF DATA ETC. If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at You may also write to us at the following address:


Line Markvardsen

Kastrupvej 118

2300 Copenhagen



COOKIES Today, cookies are used by almost all websites and are in many cases necessary to enhance and simplify a website visit – which is why we use them. On our website, we use cookies in accordance with the following cookie policy. 

WHAT ARE COOKIES? Cookies are small text files you receive from the websites you visit, stored on your computer, tablet, smartphone etc., allowing websites to recognize your IP address. Cookies may for instance be used to optimize website content based on statistics of the visitors’ use of the website. A cookie is a passive file and cannot collect information from the user’s computer or spread computer virus or other harmful programs. Some cookies are placed by websites (third parties) other than the one stated in the browser’s address line (the URL). The content of such cookies may be of a general nature, but they may also be, for example, analytical tools or embedded comment fields. This means that cookies are stored from parties other than the one owning the website.

Some cookies are created temporarily and expire at the end of the user session when the browser is closed (session cookies). Other cookies are stored on the user’s IT equipment for a longer period of time (persistent cookie). When the user revisits a website, new session cookies will be placed in the temporary memory, whereas a persistent cookie will be renewed. 

WHY DO WE USE COOKIES? We use cookies to optimize your visit with customized content & advertisement, to execute orders, to follow up on marketing campaigns and to analyse the overall traffic to our website. The information we use in our statistics is anonymous and cannot be used to identify named users. The information we get from cookies will not be sold or used for any purpose other than to make sure you get the best possible service during your visit on our website – this might include sharing it with third-party technologies such as Google and Facebook.

We use session cookies to register information necessary for our website to be as user-friendly as possible, for instance to register the items you placed in your cart at check-out and to remember your information, so you don’t have to submit it multiple times. These cookies are automatically deleted when you shut down your browser.

To optimize our website, we collect statistics through persistent cookies collected by Google Analytics. Among other things, these cookies allow us to see where the traffic to our website comes from, which we use to understand our customers as a collective group better and thereby learn how to improve our website. We also use these cookies to create relevant marketing campaigns.

We use the following Google Analytics tools to create relevant marketing/advertising:

  • Remarketing – if you are logged into your Google account on your device and have accepted Google to connect your browser history with your Google account, this information can be used to customize marketing campaigns.
  • Marketing campaign statistics – this provides us with information about our visitors’ demography, interests etc., which we use to gain a better understanding of our users and create more relevant campaigns.
  • We also work with partners to register user behaviour, measure online marketing activities and deliver customized online advertisement when you visit other websites. These services might use third party cookies from our partners. To measure and enhance these sales, we collaborate with Google AdWords, Google Analytics & Meta/Facebook. 

HOW TO DELETE COOKIES You can always choose to erase your cookies from your computer or other devices and refuse the use of them by changing your browser settings. Please note that if you choose to deactivate your cookies, it will have an impact on your shopping experience at our site. 


WHY DO WE PROVIDE INFORMATION ABOUT COOKIES? All Danish websites are under the obligation to inform users about the cookies placed on the user’s devices. The information must be in accordance with the “Executive Order on Information and Consent required in case of Storing or Accessing Information in End-user Terminal Equipment” (bekendtgørelse om krav til information og samtykke ved lagring af og adgang til oplysninger I slutbrugernes terminaludstyr) (generally referred to as the “Executive Order on Cookies” (cookiebekendtgørelsen). 

CONTACT If you have any questions about our cookie policy, please contact us at